Shannon Stowell

An adventurer and traveler, with more than 25 years of business experience in

adventure travel, e-commerce, outdoor retail, and environmental science, Shannon

Stowell promotes the power of travel done right. He advocates for responsible tourism

as a tool for destinations to position themselves at the intersection of commerce,

conservation and community, and has been advising and speaking around the world in

that capacity for the last 14 years. Pursuing the vision that it could be a powerful force

for good in the tourism industry, Shannon Stowell has led the Adventure Travel Trade

Association (ATTA) as CEO since 2004, and has served on the boards of both the

Global Sustainable Tourism Council and the Adventure Travel Conservation Fund.