Keith confronted her life’s purpose while traveling through the red light districts of India. While she listened to countless stories of women trapped in India’s sex trade, an idea formed. A social entrepreneur who believes that a solid “double bottom line” business practice can change the world, Keith was compelled to action. International Princess™ Project (IPP) was born. Women who enter one of IPP’s 4 sewing centers learn transferrable skills, produce a give-back loungewear product called PUNJAMMIES™ and earn an above-fair-trade wage, while receiving the medical and emotional support to recover from the traumas of the sex trade world. Some even realize career aspirations they never dreamed possible.