Bob Hurley

Hurley founder and CEO Bob Hurley made his work his play from the beginning. Hurley started as a surfer and board shaper in Huntington Beach, before acquiring the license to Billabong USA in 1982, starting his own eponymous surf and skate company in 1999, and folding into the Nike brand in 2002, where he continues to lead the $252M business. Hurley’s instincts to make surf culture less insular and more inclusive have led the brand toward successful alignments in music, art and youth culture. He still surfs and shapes boards today.